Media Training.

What do journalists want? Our in-depth knowledge of the media industry will be invaluable to how you approach your next campaign or counter a crisis.

How you respond to a media enquiry can mean the difference between boosting your company’s reputation or causing it irreversible damage. Our media training is run by journalists with decades of experience reporting on national and international news. We offer a real world experience, that takes you inside the mind of a journalist.


We tailor every session to each organisation and create real-life scenarios with our broadcast standard equipment. Our aim is to ensure delegates leave confident in knowing how the media operates and how journalists think. It is practical, interactive and held in a safe and confidential environment.

Workshops Cover:
On-camera interviews
Journalism 101
How to make the news
Core messaging
Managing hostile interviews
Do’s & Don’ts

Your Media


Adam Marshall.


Adam Marshall is the founder and director of We Create Content. He is a former television reporter and producer with Today Tonight and Nine News in Australia. He has also worked as a video journalist and senior producer in the United Kingdom for the Press Association and ITN. Over the past decade Adam has produced and developed strategic media campaigns and commercial content for global brands including Disney, Virgin, Carlsberg & Guinness World Records. He has also developed strategic public relations campaigns for Governments and large corporations in Australia and the Pacific.

Neil Doorley.


Neil Doorley has more than 30 years’ experience in the media industry. He has worked with major companies, organisations, industry groups and governments to provide strategic advice and hands-on assistance in the areas of corporate and crisis communications, and media strategy and training. His work has taken him throughout Australia, as well as internationally. Neil also recently worked for Sky News Australia as a senior producer. Neil is most prominently known for his reporting on Nine News in Brisbane, where he broke the story of the arrest of the murderer of Sunshine Coast schoolboy, Daniel Morcombe.

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