As journalists, we begin every project with one simple question – “why?” Our consultative approach is about understanding our clients, their audiences and creating a strategy to connect the two.
Every organisation has a story to tell. Public relations is about identifying a story’s “hook”, devising a strategic campaign so it connects with your audiences and then promoting it. As journalists, we know how the media operates and what editors want. This expertise also allows us to protect and manage your reputation if a crisis develops.
Video is at the heart of all our campaigns – it leads to greater media interest and higher engagement on social media. Our team specialise in editorial and online video content production. We draw on our international experience with global brands to develop creative and impactful video content that will break new ground for your organisation.
Organisations plan for success, but very rarely do they plan for a crisis. Your reputation is your number one asset, yet it can be ruined in one tweet. Our crisis management team is experienced in developing strategic plans for small and large organisations who may be impacted by a crisis. They also provide strategic support around-the-clock during a crisis, to guide you and ensure an issue is managed effectively.
At some point your organisation will have to engage with the media directly. How you respond will mean the difference between boosting your reputation or damaging it. We offer a real world media training experience, that takes you inside the mind of a journalist. The training is tailored to your organisation and will challenge you with realistic scenarios.