Madam Republic is a Brisbane-based agency that specialises in brand development and activation. We have travelled all over Queensland with their team to capture and produce video content for one of their key property development clients – the Lancini Group.
Our brief was to create a video series that could be integrated into a social media campaign for each of the developer’s award-winning shopping centres. Our solution was to develop a package that could be rolled out at each centre. Working closely with the Madam Republic team we created 10 videos per centre including retailer interviews, corporate profiles, social media promos and Facebook cover videos. The aim was to produce multiple videos from the same content – cutting down on production time, but maximising output. The project involved extensive collaboration with Madam Republic and the Lancini Group to organise travel, pinpoint key messages, film on location and gain approvals on the final video edits.
The videos are now being rolled out on the social media channels of each individual centre. We have now created more than 50 pieces of content and travelled to various locations in Townsville, Yeppoon and Brisbane. The result is a bespoke campaign for each centre that connects with local audiences, but is consistent across the broader Lancini Group.
"There’s nothing quite like video to convey your brand story authentically. In an overcrowded online world, video offers a unique opportunity to capture attention and humanise your brand."