The original Mooloolaba Canal Cruise has been operating on the Sunshine Coast for almost 30 years. To highlight the unique experience of cruising the canals in this classic river ferry we were commissioned to create a business profile video for the website.
The Mooloolaba Canal Cruise is a small, family run business that takes pride in giving their passengers an enjoyable and relaxing experience. Customers build a personal connection with the owner Rob, who skippers the ferry and offers running commentary about the history of the area while cruising past the multi-million dollar homes. As Rob is such an integral part of the experience, our solution was to centre the profile video around him. We conducted an interview with Rob about the tour and the history of the boat and then filmed a cruise on a perfect Sunday afternoon.
The owners were so happy with the result it left them in tears the first time they watched it. Our aim was to appeal to people’s emotions by capturing Rob’s passion for his “job”, while highlighting the experience. The video has become an asset for the business and is being used on the website, social channels and at trade shows to promote the tour.
"We’ve watched it about 20 times now. Love it, love it, love it!! It has given us such a feel good feeling, which is exactly what we wanted - to appeal to people’s emotions."