Study Gold Coast is the peak industry body for promoting the Gold Coast’s education and training sector. To promote the organisation’s new Student Hub, we were commissioned to create a video to show how it supports the student community.
Over the course of eight months we captured a number of events that make the Student Hub special. We worked in close collaboration with the Study Gold Coast content team to identify events, key services and potential interviews to highlight the student experience. The intended audience for the video was broad – students and corporate stakeholders – so our solution had to strike the right balance between the social and educational benefits.
The final video is now considered a valuable asset in promoting both the city as a study destination and the Hub itself. While it was pushed out on various social media channels, the greater benefit is for the Study Gold Coast team when they introduce new students to the city and help them understand the support network available.
"The Gold Coast Student Hub is designed by students for students. If you’re an international student coming to a new city, a place like the Gold Coast Student Hub really makes a huge difference."