Teys Australia is one of the nation’s leading beef processors. We were commissioned by its public relations agency Mercer PR to produce a video news release (VNR) and 90 second news package as they revealed plans to build a $42 million low emissions energy hub in Wagga.
The nature of the 24-hour news cycle means content needs to be turned around on tight deadlines. To ensure the VNR was available to news outlets at the launch, our solution included flying to Wagga the day before the event and capturing interviews and B-Roll footage of the plant. We developed the questions for the interviews based on the press release and then coached the talent so they could provide great ‘grabs’ for journalists.
A mobile edit suite was set-up on-site to process and edit the footage overnight. Teys Australia and Mercer PR were able to check the footage and approve it the next morning before it was passed out to media crews. For those media that could not attend the launch, we uploaded the footage to a website for them to download.
The fast turnaround time resulted in the VNR being provided to national and local media outlets shortly after the launch. Of those news outlets that ran the story, our drone shots and footage from inside the plant was used extensively. Following the launch we created a 90 second news package for Teys Australia to push out on their social media channels.
Producing a VNR and news package is a win-win situation for the client and media outlets. In our experience, a news story rich with great vision makes it more appealing to news editors. The B-Roll footage also gives them the freedom to create their own news packages. From the client’s perspective, they have full control over what is distributed to media – especially important when dealing with sensitive issues. The news package we create then provides them with a record of the event for internal communications, social media, marketing or B2B purposes.
"In an Australian first, here at Teys Wagga Wagga, we’re going to build a low-emissions energy hub. The project cost is $42 million, which is going to completely revolutionise our processing plant here at Wagga."